Okay Yes Please collaborated closely with a trusted UI/UX freelancer to deliver the full project. The focus was on evolving the brand identity while preserving its core essence. A cohesive design system was developed to connect seamlessly across every touchpoint, ensuring brand consistency. The system was designed to be user-friendly for the client's team while remaining streamlined for practical, real-world application.
Measuring Success
The rebrand and design system enabled Sixteenth to significantly expand their roster and operations into the US, boosting company revenue.